College isn’t just about picking a program—it’s about finding your people.
Our promise for Find Your Fire was simple: belong here, go anywhere.
Here’s how it came to life.
The digital designer, Hanna, and I concepted three distinct ideas, all surrounding one question: what does “Finding Your Fire” at St. Thomas look like?
We explored a high energy concept, FIRED UP, a purpose-driven angle called, “Embers of Change,” and a belonging-focused one we titled “Hearth and Home.”
The more we learned about the university, the more we discovered that belonging was what set the school apart.
Spotify Ad Copy
Belonging
When was the last time you laughed until your sides ached?
Or had a late-night conversation that changed...everything?
At the University of St. Thomas, you’ll find more than 150 majors and professors who know your name. You’ll find your people. And your purpose.
Tap the banner and Find Your Major at the University of St. Thomas in St. Paul, Minnesota.
Feeling at Home
What if college was the place you felt most at home?
At the University of St. Thomas, home is more than just a place. It’s the people you can be completely yourself around.
With over 140 student clubs to choose from, your new friends are always just around the corner.
Tap the banner to Find Your Fire at the University of St. Thomas in St. Paul, Minnesota.
Role: Copywriter
Art and Design: Hanna Bergstrom
Creative Director: Tim Brunelle
University of St. Thomas, St. Paul, MN, 2026