In addition to Find Your Fire, I’ve gotten the chance to concept and write several projects at the University of St. Thomas, ranging from print pieces to video scripts to social ads and more.
Here are just a few examples.
Where is St. Thomas? Webpage
For the first time since joining Division I, both St. Thomas' basketball and hockey teams were closing in on national tournament spots.
Which meant the entire country was going to hear about us for the first time.
So, how do we introduce ourselves?
This webpage is a complete introduction to the university in bite-sized chunks for people who have never heard of us.
Role: Copywriter
Digital Designer: Hanna Bergstrom
Sr. Web Developer and Strategy: Jennifer Roos
Creative Director: Tim Brunelle
“You’re Already Leading” Doctor of Social Work Print Ad
They’ve heard “Advance Your Career” a thousand times from every other doctorate program.
But what if we approached this differently? What if we acknowledged that they’re already leading, they just need the credentials?
That’s why I wrote this ad.
Role: Copywriter
Art Director: John Mau
Creative Director: Tim Brunelle
Master of Public Health Video Script
Why does someone pursue a master of public health? Because they’re tired of Bandaid solutions. They want to heal systems – not just symptoms.
Script Opening:
“As someone who cares deeply about improving health in your community, you know that public health isn’t just about treating symptoms – it's about treating systems. Our online Master of Public Health program is designed to help you do exactly that…”
Role: Copywriter
Videographer: Nick Clausen
Digital Designer: Hanna Bergstrom
Art Director: John Mau
Creative Director: Tim Brunelle